By Norman M. Bradburn

Its a textbook for my category on survey questionnaire layout. it's a excellent textbook. you can learn and ideas are awarded in an obtainable demeanour. it really works larger for those who learn it with different examine on query wording and cognitive interviewing etc...
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Additional resources for Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (Research Methods for the Social Sciences)

Sample text

In addition, the following readings may be useful. The Psychology of Survey Response (Tourangeau, Rips, and Rasinski, 2000) and Thinking About Answers (Sudman, Bradburn, and Schwarz, 1996) present conceptual frameworks and extensive scientific evidence for understanding response effects in surveys. They are recommended to the reader who wishes to pursue the conceptualization and literature behind the recommendations given in this book. Part Two Tactics for Asking Questions Chapter Two Asking Nonthreatening Questions About Behavior The most direct and probably the most common questions asked of respondents relate to their behavior.

Mary John Who in the family? (First name) Source: Survey Research Laboratory, 1976. Date resumed usual activities Date first stayed home Dislocated shoulder Stomach cramps Flu Why did they stay home? ) SAMPLE X X X Yes No (Check one) Did they stay in bed all or part of the day? X None Plaster cast (Name, if known) Prescription (Check one) Aspirin If other, what? What medicine or treatment was used? If the same person starts off a little sick, but goes to work for two days and then stays home for two more days until he is recovered, you would report the first two days on page 5 and the last two days on page 3.

Yet another source of error stems from the respondent’s failure to understand the question in the way the researcher intended. For example, the respondent may fail to report gift income, even though this type of income was intended by the researcher to be included. Finally, respondents may simply be ignorant of some income (perhaps income received by family members) about which they are asked to report. This rather involved collection of errors can be identified by four basic factors related to response error: memory, motivation, communication, and knowledge.

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