By Natasa Renko, Daniella Vignali (editors)

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1990), ‘‘Evaluating the measurement validity of lifestyle typologies with qualitative measures and multiplicative factoring’’, Journal of Marketing Research, February, pp. 11-23. A. A. (1986), ‘‘The generalizability of psychographic market segments across geographic locations’’, Journal of Marketing, January, pp. 18-27. P. C. , Irwin, Homewood, IL. , Oates, B. and Vaught, B. ’’, Journal of Consumer Marketing, Vol. 15 No. 2. Stanner, S. (2001), ‘‘Conference review: nutrition and health in younger women’’, Nutrition & Food Science, Vol.

1989), Marketing to Women Around the World, Harvard Business School, Cambridge, MA. Boste, A. (1984), ‘‘Interaction in psychographics segmentation: implications for advertising’’, Journal of Advertising, pp. 4-48. Brunsø, K. G. (1995), ‘‘Development and testing of a cross-culturally valid instrument: food-related life style’’, Advances in Consumer Research, Vol. 22, pp. 475-80. D. W. , The Dryden Press, Hinsdale, IL. E. and Homer, P. (1986), ‘‘Alternative measurement approaches and consumer values’’, Journal of Consumer Research, December, pp.

That simultaneously means that the aggregation of activities in a tourism industry aggregate in fact also represents a possible scope of the products of these activities as the components of tourism industry products. Nowadays, tourism industry development is faced with a series of challenges, ranging from the change of market characteristics to the change of processing mode with regard to multiple products and services. That structural-change process in the tourism industry is caused by numerous socioeconomic, technical-technological, and environmental changes in society.

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