By R. Ono

The enterprise of Biotechnology: From the Bench to the road sincerely addresses the main frequently requested questions on contemporary aggressive outlook during this swiftly advancing box. As a photograph of present concerns and possibilities in advertisement biotechnology, this quantity also will end up to be a reference instrument of lasting sensible price to entrepeneurs, managers, experts, and comparable carrier services

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The intellectual property (usually patents) that results from this early invention has the potential for broad, strong coverage. If the com- THE LIFEBLOOD OF BIOTECHNOLOGY · 41 pany can get exclusive rights to such an invention, it may be able to dominate the field of any products resulting from it. The company's affiliation with the inventor allows the company to remain up to date (if not somewhat ahead) in a rapidly changing area. It is this potential to "get in on the ground floor" of new technology that is leading so many biotechnology, pharmaceutical, and chemical companies—both large and small—to strengthen their relationships with universities.

Such expectations are bound to lead to disappointment and are a waste of time for both sides. Instead, the company approaching a university for technology should expect to be at least a partner in the applied research required to bring the invention even to the prototype stage. The company should further realize that it will be carrying essentially all of the burden (and risk) of development of the invention into a marketable product. Fortunately, the early stage of the research or the invention is a positive factor in the risk equation.

N. 1986. ) tural, industrial, and informational waves that shape society, as presented in his book The Third Wave. By comparison, the magnitude of the biotechnology wave is of the ripple category, but it nonetheless will have a substantial impact on the pharmaceutical, diagnostic, industrial enzyme, and agricultural industries, as well as on the lives of the patients who will benefit from its discoveries. Although we do not yet know where to draw the origins of these point breakthroughs relative to one another, we can conceive of the point at which two such generated wavefronts collide and reinforce one another.

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